What are accelerated mobile pages (AMP)?
AMP is a Google-back project to push for pages that load quickly on mobile devices.
It's an HTML page designed to be super lightweight and critically designs really fast loading. So Google, Twitter, a bunch of other companies have rolled this out — kind of in response to projects like the Facebook Instant Articles project from Facebook and Apple News and so forth.
Accelerated Mobile Page (AMP) is an initiative to create attractive web pages that load quickly on mobile devices, originally developed by Google